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Lube-Tech is Redefining Endurance With Motivity

At Lube-Tech, our purpose is to make tomorrow a little bit better than today and this purpose guides everything we do. A key part of

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At Lube-Tech, our purpose is to make tomorrow a little bit better than today and this purpose guides everything we do. A key part of who we are is driven by our spirit of innovation and our passion for making Lube-Tech a company our customers can rely on to solve their problems and help keep their businesses running.

As part of this, Lube-Tech is excited to announce Motivity. A new brand from the experts at Lube-Tech, Motivity is positioned to be our flagship offering for decades to come. We are dedicated to delivering cutting-edge products that allow our customers to get the job done. It means thinking differently, exceeding expectations and being a trusted source, always.

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About Motivity​

Why Motivity?

Motivity is being launched so we have a stand-alone product brand that allows us to consolidate all our lubricants/fluids (Endurance) into one brand that can also represent new product categories as we grow and evolve in the future. From batteries to immersion coolants and more, with Motivity, we’re already developing products that could benefit you and your customers in new and different ways. 

Why The Name Motivity?

While we were brainstorming name ideas for our new product brand, we kept coming back to two words; motion and productivity. We wanted a brand name that would become synonymous with keeping our world in motion and upholding the productive legacy of Endurance at the same time. With that in mind, Motivity was born.

The Future​

What Will Motivity Offer?

In short, Motivity will become your complete product portfolio, you can expect to see the following offered by Motivity:

  • Metalworking Fluids
  • Machine and Maintenance Fluids
  • On- and Off-Road Fleet Fluids
  • Automotive Engine Oils
  • Automotive Ancillary Fluids
  • Vehicle Wash Cleaners and Chemicals
  • Shop Cleaners and Chemicals
  • Specialty Cleaners and Chemicals

We remain committed to our purpose to make tomorrow a little bit better than today and look forward to supporting you in new and different ways in the years to come.

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